Black Dot Circle
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Call me “RC,” and yes, I made this website on my own from dev, tech, and design.

Memphis Design Element

Data-Driven Marketing

Having amassed over a decade of experience in marketing, I have spearheaded multiple campaigns that reach the right audience, elevating brand visibility and enhancing lead generation across international markets.


My proficiency extends to specialized areas such as Fintech, Blockchain, e-commerce, Software as a Service (SaaS), and Decentralized Finance (DeFi), consistently delivering strategic growth based on the organization’s needs. My versatile portfolio is distinguished by its ability to deliver impactful, cost-efficient, and quantifiable results.


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An Overview in Numbers

5

YEARS of experience in

Retail and E-Commerce

4

YEARS of experience in

DeFi and Web 3.0

2

YEARS of experience in

FinTech and SaaS

An Overview in Numbers

An Overview in Numbers

Education

An Overview in Numbers

Diploma, International Trade

Canadian College

Vancouver, Canada

2015 Graduate

Bachelor's Degree, Finance and Management Accounting

St. Paul University Manila

Manila, Philippines

2014 Graduate


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An Overview in Numbers

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Career

Chief Marketing Officer (CMO)

Kairon Labs - Crypto Market Makers

Belgium (Remote) Dec 2022 - Present

Chief Marketing Officer (CMO)

Metaclash - Metaverse Web3 Game

Singapore (Remote) July - Nov 2022

Venture Lead, Artifract.io (NFT)

UBX - Fintech Subsidiary of Unionbank

Philippines (Hybrid) April-May 2022

Marketing Chapter Lead & Venture

Marketing Manager for Lending

UBX - Fintech Subsidiary of Unionbank

Philippines (Hybrid) Jan - March 2022

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Digital Media Manager

UBX - Fintech Subsidiary of Unionbank

Philippines (Remote) Nov 2020 - Jan 2022

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Conversational Marketing Strategist

The Basis - Retail/ E-commerce

USA (Remote) April - Nov 2020

Marketing Lead

Sadowado LLC - Retail/ E-commerce

USA (Remote) June 2017 -April 2020

Partnership Development Manager

Bigdish Inc. - Yield Management Platform

Philippines (In-office) July 2016 - June 2017

Brand Associate

Vogue Concepts Inc. - Retail

Philippines (In-office) Aug 2015 - July 2016

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An Overview in Numbers

Skills

  • Set up a Cost-efficient Marketing Budget
  • Enhance or build brand identity by grasping ICP and highlighting product USPs
  • Enhance Targeted Keyword Rank via SEO
  • Formulate detailed GTM and Token Launch strategies
  • Establish and track Core KPI Metrics
  • Produce compelling, market-oriented content
  • Apply data-driven approaches to decision-making
  • Manage cross-functional marketing teams
  • Implement scalable customer acquisition and retention tactics
  • Supervise social media strategy and implementation
  • Cultivate strategic partnerships & collaborations
  • Handle PR and corporate communications
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Tech Proficiency

CRM Platforms

ADS Proficiency

Data and Analytics

Proof of Work

5X REVENUE IN 1 YEAR

Contributed by restrategizing marketing Campaigns for Multiple FinTech Solutions

2X INCREASE IN MQL

Result within a month after restructuring the lead funnels and identifying ICP

RANKED 1st PAGE ON MAIN KEYWORD TARGET

Through Search Engine Optimizations and delivering unique and high quality content that reaches the right audience.

3X INCREASE IN SITE TRAFFIC & PROD USERS

From Rebranding Efforts and creating Technical SEO fixes and releasing key content relevant to ICP and Market.

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